Top 10 Beauty & Cosmetics Trending on Amazon — August 2025
Want to know which beauty products everyone’s talking about this month? We’ve rounded up the top 10 best-selling and trending beauty items on Amazon for August 2025. From lightweight moisturizers to glow-boosting serums, these picks are backed by experts, loved by shoppers, and perfect for refreshing your routine.
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August brings a fresh mix of **launches and viral picks** — lighter textures for summer, barrier-strengthening body care, and smart spot treatments. Below are the 10 beauty items that stood out this month on Amazon and in editor roundups.
1) Olay Gentle Cleansing Melts (Sensitive Skin Formula)
Soft, meltable cleansing pads that dissolve surface makeup and impurities without stripping skin — ideal for sensitive types.
- Fragrance-free, gentle formula
- Quick, no-rinse feel for busy routines
- Supports skin barrier
Price: Check on Amazon
2) Burt’s Bees Boosted Body Daily Lotion (Ceramide, Niacinamide & Peptides)
A clean-beauty body lotion formulated to restore barrier function and deeply hydrate skin with effective actives.
- Ceramides and peptides for repair
- Sinks in quickly — non-greasy
- Great for seasonal dryness
Price: Check on Amazon
3) Dove Whole Body Deo Aluminum Free Invisible Spray Deodorant Coconut , Vanilla for 72h Odor
A convenient spray designed for underarms, feet, and body — tropical coconut scent and lightweight formula for on-the-go freshness.
- Works on multiple body zones
- Refreshing coconut and vanilla fragrance
- Travel-friendly application
Price: Check on Amazon
4) Biossance Squalane + 5% Niacinamide Brightening Eye Serum
A hydrating, brightening eye serum that tackles darkness and dehydration with squalane and niacinamide.
- Hydrates without heaviness
- Targets dullness and texture around eyes
- Safe for sensitive under-eye skin
Price: Check on Amazon
5) Anua Peach 70 Niacinamide Serum 30ml / brightening hydrating face serum/daily clean beauty
A refreshing, peach-scented serum that minimizes pores and boosts radiance with niacinamide and fruit-derived actives.
- Brightens and clarifies skin
- Lightweight, quick-absorbing texture
- Great summer serum
Price: Check on Amazon
6)First Aid Beauty Body Acne Spray - Maximum Strength Body Acne Treatment With 360-Degree Sprayer - 2% Salicylic Acid Formula
A targeted spray for body acne — easy to apply, lightweight, and formulated with salicylic acid plus hydrating glycerin.
- Good for back and chest breakouts
- Hydrating base to reduce irritation
- Convenient spray format
Price: Check on Amazon
7) Laneige Lip Glowy Balm
A glossy, hydrating lip balm that gives the shine of a gloss with the care of a treatment — perfect for daytime wear.
- Hydrating and glossy finish
- Non-sticky texture
- Great for on-the-go touch-ups
Price: Check on Amazon
8) Vaseline Radiant X Even-Tone Nourishing Coconut Oil Body Lotion
A drugstore-friendly lotion that brightens and nourishes with coconut oil for a subtle summer glow.
- Evener for patchy tone
- Light scent, quick absorption
- Great value for daily use
Price: Check on Amazon
9) Tatcha Dewy Milk Moisturizer
A lighter, milk-texture moisturizer that delivers the signature Tatcha dewy glow without the richness of a cream.
- Buildable, non-greasy hydration
- Perfect under makeup
- Luxurious feel
Price: Check on Amazon
10) Medicube Collagen Jelly Cream
A cooling jelly cream that provides bouncy hydration and a plumping finish — great for humid climates.
- Plumps skin with collagen-supporting ingredients
- Refreshing jelly texture
- Works well layered with serums
Price: Check on Amazon
Final Thoughts
August’s beauty picks emphasize lightweight textures, body-barrier care, and products that fit into busy lifestyles. Add these items to your Amazon affiliate roundup to give readers fresh, seasonal recommendations.
